As a refresher, DSPs are where advertisers go to purchase a place to put their ads. SSPs are where publishers sell their ad space. How can 80 different DSPs have valid businesses, let alone successful ...

Curation offers a practical approach to delivering value for both ad buyers and sellers. It also serves as an effective ...

Never an ecosystem to shy away from a little drama, the very public drawing of battle lines has resulted in a sort of conventional wisdom throughout the ad tech sector that positions SSPs and DSPs on ...

Irdeto, a global provider of digital video platform experiences and security, and Anypoint Media, which offers digital advertising technology, are collaborating to offer an ad solution to over-the-top ...

The project aims at standardising Open RTB containers and help programmatic advertising to scale with efficiency.

AI also gives supply-side platforms (SSPs) — those managing digital ad inventory for publishers — a strategic edge. With AI ...

The streaming landscape is shifting fast, and advertisers need to move with it.  Several global streamers have now launched ...

Flat Ads boasts 700 million exclusive developer traffic ... The platform also cultivates deep collaborations with 200+ premium DSPs and SSPs, including industry giants like Google AdExchange ...