An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 hours 43 min ago By Ad Age Staff - 9 months ago ...

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted ...

The Trade Desk's stock trades at around $57. It lost more than half of its value as investors fretted over its slowing ...

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups. Through the collaboration, ...

According to the report, many SSPs and ad tech vendors have inadvertently allowed ads to appear on highly inappropriate and harmful content, putting global brands such as Samsung, Honda, Uber, and ...

Online gaming platform Roblox has teamed up with Google to offer 'Rewarded Video' ads that can now be purchased ...