Jusuf wants to educate coffee consumers about the tremendous variety of beans that Indonesia's regions produce. "I really want people to taste Bali, Aceh, Toraja, Java. It tastes so different ...

Rapper and entrepreneur Snoop Dogg is expanding his business empire yet again, this time branching out into a line of premium coffee products with beans sourced locally from Indonesia.

Aceh's strong connection to coffee started hundreds of years ago with Dutch colonial rulers. Now, in its lush highlands, farmers cultivate coffee beans known around the world for their high quality.

In 1989, Hans Kandel was helping poor Sumatran coffee farmers adopt and grow a disease-resistant coffee plant. A few weeks ago, his wife discovered that plant's beans have gone international.

Rapper and entrepreneur Snoop Dogg is expanding his business empire yet again, this time branching out into a line of premium coffee products with beans sourced locally from Indonesia.