Acast will be the exclusive external sales partner, with rights to audio ads, podcast sponsorships, podcast video and branded content. By Caitlin Huston Business Writer Acast has more than 140,000 ...

Until now, audio ads have lacked reliable attribution with ... ads and 95% of regular listeners take action after hearing one (Acast). "The popularity of podcasts and streaming audio has created ...

accounting for 35% of total digital audio ad spend. Acast’s VP of Ad Tech Valerie Reimer forecasts advancements in programmatic advertising and first-party data will drive scalability.

NEW YORK--(BUSINESS WIRE)--Veritonic, the industry’s comprehensive audio analytics and research platform, partnered with Acast, the world’s largest independent podcast company, to bring new ...

By Caitlin Huston Business Writer Independent podcasting company Acast struck a new partnership with TED Audio Collective to be the exclusive ad sales, hosting and distribution partner for the brand.

Acast’s integration of Barometer is the latest example of digital audio platforms getting serious about programmatic ... said Valerie Reimer, Acast’s VP of ad tech and product partnerships. But, while ...

has partnered with Acast to bring data to market around the commonalities - and divergence - of audio creative on podcast ads served programmatically. As well as identifying these global overlaps ...

Acast will manage all ad sales and content distribution for Higher ... Tell Them, I Am, an audio collection of universal stories from Muslim voices; The Big Hit Show, a series of audio ...

For example, Spotify experienced a 30% increase in ad-supported monthly active users in 2021 versus 2020. Swedish podcast platform Acast has brought on Jamie Squires to help address the demand for ...

As part of the partnership, Acast, an independent podcast company, will work with The Athletic's in-house commercial team as the exclusive external sales partner, with rights to audio ads ...