They sell so much masking tape in places like Pakistan that when people there refer to a roll of masking tape, they'll often call it a roll of ABRO. But back in 2002, ABRO's sales started to dip.

Tim Demarais works for an American company called ABRO. The brand is a big deal in many foreign countries. They sell so much masking tape in places like Pakistan that when people there refer to a ...