Jaguar's rebrand caused a social media storm last November as the carmaker diverged from its traditional audience in search ...

Jaguar took the covers off its futuristic “Type 00” concept car at Miami Art Week in December 2024, and the world reacted ...

Grace, pace, and space? Forget all that. There’s a new Jaguar coming down the road—and it’s nothing like the old Jaguar. Everything, including the creation of a new typeface for the Jaguar ...

After an ambitious switch to a new logo and a bold yet strange advertising pitch, the new Jaguar may be having second thoughts.

About Jaguar’s rebranding, executives speak of the mission to “take Jaguar back to its original habitat” and recognize Jaguar’s iconic past, while at the same time emphasizing the need to ...

The most annoying and stupid people on the internet have been screaming about Jaguar's "woke" rebrand for almost a month now, despite the teaser campaign being extremely typical fashion-adjacent ...

Oh, and Jaguar pledged to basically stop selling new vehicles globally for two years while it winds down its current lineup and winds up an all-new one, starting with the 2026 four-door GT ...