Founder of Abel, Frances Shoemack, is on a mission to revolutionise the perfume industry. The New Zealand-based brand is one of the first perfume houses to eschew synthetic ingredients (many derived ...

For her company’s first foray into home fragrance, Abel founder Frances Shoemack wanted to hit the right balance of “elegance, wellness and modern luxury”. The perfume brand offers deeply considered ...

But one New Zealand company - Abel Fragrance - has closed down its website for the day in protest of the event. Follow RNZ's Black Friday liveblog here The perfume company's founder Frances ...

Using carefully selected essential oils known for their positive impact on hormonal wellbeing, natural fragrance house Abel releases its newest functional scent, Pause. Launched in line with World ...

When it came to the logo Frank Bright & Abel wanted to find a creative solution ... each tell a different flavour and fragrance story and bring to life key elements of EFF’s communications ...