Fiat’s 500C Abarth reminds us of the old chewing-gum ad line, “Double Your Pleasure, Double Your Fun,” in that it matches two of the factors that make these little Italian (via Mexico) cars ...

Italian-Austrian Karl (aka Carlo) Abarth founded the company in 1949 in Turin as Abarth & C.S.p.A., fourteen years prior to Lamborghini staring out. Baby boomer car enthusiasts may be aware of the ...

Abarth shared its first image of the 600e, which promises to be its most powerful vehicle to date. Abarth is a veteran rally and performance car manufacturer approaching 75 years of business.

"Since word got out that the Abarth name was coming to the U.S., we've had a flood of interest," Vincent said. Sales volumes of the 500 Abarth will be low by design -- Fiat wants to make the car a ...