In a surprising turn of events, Ace Cider brand is back under the guidance of the longtime Sonoma County resident who launched it three decades ago. Despite having been outbid in a effort to buy ...

The founder of Sebastopol-based Ace Cider appears to have been outbid in buying back the brand he founded three decades ago. But still in the running are billionaires Bill Foley and Copart ...

Ace Cider founder Jeffrey House was unsuccessful in his attempt to buy back the Sebastopol cider company he launched in 1993 ...

And bidding $4 million in cash and assumed liabilities for assets of California Cider Company, Sebastopol-based maker of Ace Cider, is Playa Capital Ace Holdings LLC. Behind that is Jeffrey House, ...

House started California Cider Company and launched the Ace brand in 1993. It had grown to production of 1.3 million cases annually at the time Vintage Wine Estates purchased it in November 2021.

A recent auction in bankruptcy court left a sour taste for Ace Cider founder Jeffrey House in his bid to buy back the brand. Meanwhile, here’s what we know about the sales of B.R. Cohn ...