Michelob Ultra’s ad took ASMR fully into the mainstream. The ad stars actress Zoe Kravitz sitting at a table in front of two microphones, backdropped by majestic cliffs overlooking the ocean.

together,” Zoe Kravitz whispers at the start of Michelob ... and smiles serenely. It’s ASMR (autonomous sensory meridian response), a type of video full of sounds that evoke texture and ...