He threw some ASMR reels up on TikTok and then posted more videos to YouTube. The first to take off was one Watt made with his dad. Now Watt, 22, who lives outside of Salt Lake City, ...

You might recognize the friendly, mustachioed face of Army National Guard Sgt. 1st Class Tyler Butterworth from his Instagram Reels that mimic super models doing ASMR on luxury vehicles.

ASMR videos make some feel tingly (and others cringe). The science shows they activate several parts of the brain and may be good for your well-being.

According to the National Library of Medicine, ASMR is a newly coined abbreviation for "Autonomous Sensory Meridian Response." Colloquially, ASMR is also known as “brain tingles." It is used to ...

Autonomous Sensory Meridian Response (ASMR) is a pleasant, tingling sensation that some people feel when they see or hear certain stimulants. We meet the ASMR content creators.

For anyone who regularly enjoys ASMR, AI-generated content has become unavoidable in recent weeks. The aforementioned lava clip, for example, has 2.8 million views on TikTok—and its creator, ...

A growing number of food videos aim to trigger ASMR — Autonomous Sensory Meridian Response, or pleasing sensations in the brains of some viewers — by focusing on sounds like chopping and stirring.

ASMR triggers are audiovisual stimuli that some people experience a strong positive reaction from. However, this is not the case for all people. Learn more about ASMR triggers here.

While ASMR videos can prompt that nice prickly feeling, they have the broader aim of soothing viewers, many of whom often watch them as a stress-management tool or sleep aid.

ASMR, explained: why millions of people are watching YouTube videos of someone whispering. This moment demands more than headlines. In a time of noise, confusion, and spin, we’re committed to ...