Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention.

The hair transformations we've seen on social media don't lie; the end result of a beach wave perm is an undulating, ...

Curly and wavy hair comes naturally to some; for others, chemical hair transformations called permanent wavings or hair perms are used to achieve a certain look. Hair perms are chemical treatments ...

Short for "permanent hairstyle," a perm is a chemical treatment thats alter the structure of your hair follicle to transform straight hair into wavy or curly hair. A perm isn't completely ...

He now gets a perm every time he visits his barber in downtown Manhattan. Perms, or the permanent wave, have been a fixture of American culture since the late 19th century and reached peak ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

The Arrested Development alum added, 'The Beach Wave Perm is healthier for your hair, vegan, and best of all effortless!' She emphasized, 'The Beach Wave Perm is healthier for your hair ...

Which hair perm kit is best? A hair perm, short for permanent, is one of the easiest ways to change the look of your hair and keep it changed. While the perms’ peak popularity has passed ...

We are really focused on each perm being totally authentic to each woman. In the 80s, the process was the same - restructuring your hair to go from straight to wavy - but you were way more limited ...

And that's exactly what happened to one woman who made a huge mistake when she decided to get a perm so that she wouldn't have to keep styling her hair - as while she wanted a loose wavy look ...