Engineers at Purdue University in Indiana developed an ultra-white paint they say reflects 95.5 percent of sunlight to keep surfaces up to 18 degrees Fahrenheit cooler than their surroundings.

Dubbed the Air Max 95 Ultra Jacquard, above is your first look at the orange/black and white/blue colorways of the new style. Both will give your outfit a dose of Nike's signature eye-popping ...

Nike Introduces Air Max 95 Ultra Essential in Black/White/Pure Platinum Doubling down on a previously released colorway. By Bigoa Machar / Aug 4, 2017 Aug 4, 2017 6.1K ...

In 2020, scientists at Purdue University developed a new super-white acrylic paint that reflects 95.5 percent of sunlight ... But while ultra-white may look similar to paint shades you might ...

The new whitest paint formulation reflects up to 98.1% of sunlight – compared with the 95.5% of sunlight reflected by the researchers’ previous ultra-white paint – and sends infrared heat away from a ...

In recent years new ultra-white paints have been developed that reflect over 95% of the sunlight that hits them, doing a decent job of cooling buildings. But these coatings have their issues ...

(Along the way, they also developed an earlier ultra-white paint made from calcium carbonate that reflected 95.5 percent of sunlight.) Though barium sulfate was a good starting point, the ...

[KB9ENS] read about a type of ultra-white paint formulation that not only reflects heat, but is able to radiate it into space, cooling the painted surface to below ambient temperature. This is ...