Beers that fall between 2% ABV and 5% ABV, generally considered the “low” alcohol share, make up less than half of the growth of “low-to-no” segment in the total U.S. beer market.

People aren't just picking up 5% ABV hard seltzers on the way to the park; they're grabbing prepackaged gin and tonics and negronis and margaritas that have much more of a kick to them.