Out of all the 4Ps, marketers are least likely to have influence over place. But the marketing function can bring valuable ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Price is the amount that consumers will be willing ... creating a sense of exclusivity and desirability around its products. The model of the 4Ps can be used when you are planning a new product ...

This is the third in a series from Quatical’s Marc Binkley examining the 4Ps of marketing, the first looked at Price, the second Product, and this column is about Place. The point of place is to make ...

Grants given to 4Ps beneficiaries are fixed under Republic ... There’s the one based on consumer price index. There’s the essential basket cause. There are many ways to do it, but the more ...