4P’s Are Dead (“That Stuff is so 20th Century ... because the company this young marketer works with is B2B (business-to-business) and sales are extremely long-cycle.

LILLE, France--(BUSINESS WIRE)--4P-Pharma, a pioneering biotechnology company based in Lille and specializing in drug regeneration, is thrilled to achieve a significant milestone in its history.

Steven Damon has over 30 years of experience with various business roles in the medical and pharmaceutical industries. As well as founding 4P Therapeutics, Steven also maintains an executive ...

This change in the 4P paradigm makes the design thinking methodology ... Make sure the solution is based on predefined user scenarios and business goals. Product wireframes can be made online ...