Cut, colour, clarity and carat – the 4Cs of diamonds and the basis for how luxury fashion house LVMH approaches its marketing. Mathilde Delhoume-Debreu, g lobal brand officer at LVMH – the owner of 75 ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Not to be confused with the 4Cs of B2B Marketing, the 4 Pillars are the critical stages in the life cycle of a B2B marketing campaign, whereas the 4Cs are the key ingredients within a B2B organization ...

How Microsoft and Pearpop are redefining creator marketing How FAST will bring the best of TV to audiences and advertisers this upfronts Unlocking streaming’s full potential for local advertisers ...