Coca-Cola brings back ‘Share a Coke’ for Gen Z
The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...
Campaign Live1d
Publicis’ new challenge: A deep dive into Coca-Cola’s strategy and financial reality
The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...
People10d
'Hey Kid, Catch!' – NFL Legend 'Mean' Joe Greene Reunites with Coca-Cola Kid Nearly 40 Years After Their Iconic Super Bowl Ad
"I chugged the doggone thing over and over and over," Joe Greene says of drinking Coca-Colas for his iconic ad It’s been nearly 40 years since a 9-year-old fan shared his Coca-Cola with ...