A tectonic shift in the format of the BIG3 will bring the three-on-three basketball circuit founded by Ice Cube to Los Angeles this summer ... embarking on a 12-year NBA career that involved a whole ...

The BIG3 is a 3-on-3 professional basketball league that was co-founded by entertainment mogul Ice Cube in 2017. For the first seven seasons of its existence, it operated under a touring model ...

Ice Cube, co-founder of the Big3, constantly observes the three-on-three basketball scene with a sense of vindication as he continues to improve on his version. There was 3×3 basketball during ...

A tectonic shift in the format of the BIG3 will bring the three-on-three basketball circuit founded by Ice Cube to Los Angeles this summer, giving the city a new pro team to root for. Young often ...