They have 2D pictures, and they have physical objects. Occasionally there is a CAD. Creating 3D objects of the products is a hurdle companies must overcome, but their options are not great. Scanning?

Learn more The AI research labs at Facebook, Nvidia, and startups like Threedy.ai have at various points tried their hand at the challenge of 2D-object-to-3D-shape conversion.

A Smart IoT Enabled End-to-End 3D Object Detection System for Autonomous Vehicles. IEEE Transactions on Intelligent Transportation Systems, 2022; 1 DOI: 10.1109/TITS.2022.3210490 ...