His Maximum Effort is launching 'Ugly Estates' in partnership with Gallo, and signed Peggy the Hairless Pug, who played Deadpool's beloved dog, to be its ad star.

Gallo and Maximum Effort have tossed out the old standards, swapping the pretentious bottle for something much more approachable—Ugly Estates is premium California wine in a 1L Tetra Pak ...