This lack of clarity made it more difficult for people to recognize and therefore remember the logo. Brands like Coca-Cola, McDonald’s, and Nike have logos that are instantly recognizable.

In 2015, a report by Goldman Sachs revealed that millennials prefer clothing without labels or logos. When a person can transform themselves into a “brand” with some well-lit Instagram photos ...

For example, brands can't put their logos on the neck or collar of a piece of clothing. And some items can't bear logos at all -- headphones and water bottles are off limits.

From Apple to Coca-Cola, many of the world's biggest brands have logos that are instantly recognised by people around the world. But what if these logos had been designed by famous artists?

In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement, bringing together more than 50 Amazon sub-brands across categories like ...

Below, 16 Forbes Communications Council members share their top tips for choosing a company name and logo that accurately reflects a brand, resonates with its audience, stands out from the crowd ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond ...

new logos for its main brands and a fresh brand motto. "Be What's Next" touts a teaser which has been posted on YouTube, along with a fast moving sequence of morphing logos, shuffling from Windows ...