Kendrick Lamar made history and put the final nail in his beef with Drake during the 2025 Super Bowl halftime show -- here's where to watch the whole show.

For some fans, Super Bowl commercials are as big a part of the experience than the game itself. This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the game. Through the years,

Pepsi, Volkswagen, Verizon and other top advertisers have mastered the art of turning mere seconds into unforgettable moments that resonate far beyond the Super Bowl.

Tens of millions of people tune in every year to watch the Super Bowl, and 2025 was no exception. But it's not just the game itself or the musical halftime show that attract an unfathomable number of eyeballs each year - it's also the commercials,

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public. Some of the notable ads for the 2025 features the return of Budweiser's beloved Clydesdales and Sydney Sweeney making an surprise appearance in a "When Harry Met Sally" spoof.

Super Bowl LIX ads avoid politics, featuring stars like Ben Affleck and David Beckham, as brands spend a record $8M per slot for pure entertainment.

Brands paid millions to air their commercials during Super Bowl 2025. Here's what's behind the cost, and why advertisers say it's worth it.