Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google ’s advertising solutions, as well as a direct buy option. Per the ...

Video games can support intrinsic or native in-game ads, as well as ads that are delivered alongside gameplay but exist outside the game itself, like pause-menu display ads and rewarded video.

Roblox to introduce Rewarded Video Ads, allowing players to earn in-game currency and power-ups by watching ads.

Rewarded Video ads allow users to opt in and watch up to 30-second ads within Roblox games and experiences. In turn, the users get in-game benefits from the ad publishers.

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

With the Rewarded Video ads, Roblox users watch up to 30 seconds of full-screen video ads in the Roblox games and online experience to receive the perks the game creator chooses to make available.

Huskers work being rewarded in Florida recruiting ...

Advertisers also have a favorable view of rewarded video, according to Latham, which will help Roblox attract demand. Rewarded video offers a more standardized ad experience compared to some of Roblox ...

Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows users to opt in to watching ads in exchange for ...

SDK-rewarded video is now supported in the Prebid Mobile SDK, improving user engagement and increasing revenue for publishers,“ said Anastasia-Nikita Bansal, CEO of TeqBlaze. Previously, rewarded ads ...

Roblox scales rewarded video ad offering via Google partnership The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns ...