Since Tuesday, the company has been subject to a boycott of its restaurants led by The People's Union USA, a grassroots movement which has accused McDonald's of price gouging, exploiting tax loopholes, "corporate greed," and of reneging on its commitments to DEI.

After targeting companies like Amazon and Walmart earlier this year, an activism group has announced that it will boycott McDonald’s this week.

A grassroots advocacy organization launched a national boycott of McDonald's on Tuesday, protesting the fast-food giant's recent rollback of diversity, equity and inclusion (DEI) initiatives and other corporate practices.