LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create his very own Ken doll that nods to his effortless style.

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Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

Mattel released a limited-edition LeBron James Ken doll as part of the Kenbassadors collection. The doll features LeBron's signature style, including a #23 jersey, checkered pants and accessories.

James is officially (and unsurprisingly) the first-ever professional athlete to get their own Ken doll. It turns out James is ...

Hall-of-fame bound Los Angeles Lakers' great LeBron James is now immortalized in doll form, becoming the first male athlete to have a signature Ken Doll in his likeness. You'll have to wait a few ...

Aside from Ken, can you name another male member of the Barbie family? No? Blaine, Derek, Alan—not ringing any bells? Maybe this one will: LeBron James. James joins Elvis Presley, Frank Sinatra, David ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

In a heartwarming moment that resonated with fans worldwide, tennis icon Serena Williams shared her unboxing of the newly ...

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle.