The Gran Berlinetta concept gives us some hints in the direction Genesis design could be going: low, long, and luscious.

Genesis, the luxury arm of Hyundai, has never been one to shy away from bold ideas. At the 2025 New York International Auto Show, the brand unveiled its latest vision: the X Gran Equator Concept ...

Genesis, the luxury arm of Hyundai, revealed an SUV concept at New York called the X Gran Equator, aimed at the brand’s continued expansion into lifestyle-oriented vehicles. Design chief Luc Don ...

Genesis, it seems, wants to change that perception with the X Gran Equator concept. It shows a new design direction and signals the brand’s intention to boldly go where other luxury SUV makers ...

Genesis, it seems, wants to change that perception with the X Gran Equator concept. It shows a new design direction and signals the brand’s intention to boldly go where other luxury SUV makers ...

But luxury marque Genesis wasn’t having that cost-cutting nonsense when it designed its vision of the ultimate distraction-free overlander, the X Gran Equator Concept, and it’s a breath of ...

The X Gran Equator’s elongated hood may appear a bit awkward in some of the vehicle’s promotional photos, but in person, the design feels natural and is complemented by wraparound two-line ...

The future may hold a different path for the Korean automaker, however — at least, based on how close to production-ready the new Genesis X Gran Coupe Concept and X Gran Convertible Concept ...

Billed as a vision for a bridge between adventure and refinement, the Genesis X Gran Equator Concept has been unveiled at the New York Auto Show. “The X Gran Equator Concept is an exercise in ...

Today, at the Seoul Mobility Show in Goyang, Korea, Genesis is feeling a bit sporty. The brand just took the covers off two new concepts, the X Gran Coupe and X Gran Convertible. These new ...

And the newest X concept might just be the most exciting idea from that future yet. The Genesis X Gran Equator is an SUV, but unlike the other SUVs the brand currently makes, this one is not ...