He made Ikea bags chic and sold ‘destroyed’ sneakers. Now, he’s the designer of Gucci
Kering, which also owns Bottega Veneta, Saint Laurent and McQueen, praised Demna’s tenure at Balenciaga, where he has been ...
Gucci Makes Bold Choice for New Designer
The great Gucci reset is here. On Wednesday, the Italian fashion house named Demna, the mononymic designer who transformed ...
It’s Demna at Gucci! Fashion’s Master Maverick Will Helm Italy’s Largest Luxury House
The 43-year-old Georgian-born designer will oversee his final couture show at Balenciaga on 9 July before decamping to ...
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What We Want (And Don't Want) to See From Demna's Gucci
Gucci is struggling. Gucci may be desperate. Today, the Italian house announced its appointment of Demna as its new Artistic ...
Can Demna Be Gucci's Hero?
Balenciaga’s provocateur is next in line to lead Kering’s cash cow. Can he bring Italy's largest luxury fashion label back to ...
Gucci’s new designer needs to prove everyone wrong
Demna Gvasalia’s provocative work for Balenciaga rubbed many the wrong way. But he could offer struggling Gucci a jolt of the rude energy it needs.