Executive director Andi Otto says they reached their $50,000 goal in less than 24 hours. This follows the decision to remove Target from the Twin Cities Pride festival this year because of the company’s announcement to end DEI efforts.

The national retail chain Target is scaling back socially progressive policies, including phasing out its diversity and inclusion policies

Twin Cities Pride decided to cut ties with Target as a sponsor, which meant losing $50,000 of funding for the year.